The End of the Automobile?

I believe last week was a big pivot for the end of the automobile as we know it. Ferrari launched a new supercar the SP90 Stradale. This will be the first production hybrid car and the end of any new cars without hybrid tech.

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This comes as Lamborghini announces the Aventador SVJ will be the last true V12 to be produced, as the next generation will be hybrid.

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As I watched the video for the SP90 I felt conflicted. As I watched new cars launch at Geneva I felt confused.
We can almost always agree that evolution and technology leaps are better. Everything new must be better. It’s the nature of new.

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I remember years ago someone telling me the future is E-Gear and F1 transmission, it’s easy, it’s the evolution, just like the window switch. You want power windows? Who wants to roll down their windows.

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I’m not an old guy, I love technology and driving an New Aventador or 488 Pista is absolutely incredible. They are driver friendly, they don’t break, they don’t smell, the AC is remarkable, Bluetooth…

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But I’m confused.

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I’m confused because I know that 99% of the time new is better, but this just doesn’t feel right.

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Yes, the new cars have evolved into great transportation. But I’m not in love. There isn’t a fire burning in my soul to go out and buy a really fast mind blowing hybrid.

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My gut tells me this is the end.

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I also believe there will be thousands if not millions who agree with me. I believe this will inspire a generation 25-50, for the next 50 years who will be missing something. Something in their gut, something in their heart. A fix, a temptation, a passion…

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Am I the only one?

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John Temerian

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